The Enemies of Breakthrough Improvement
In The Element, Author Ken Robinson says that “One of the enemies of creativity and innovation is common sense. As soon as something seems the most obvious thing in the world, it means that we have abandoned all attempts at understanding it.”
What are the enemies of improvement?
- Common Sense
- Gut Feel
- Trial and Error
Most businesses grow from startups to profitability using these three “methods.” At some point, these methods start to fail, but most businesses just redouble their efforts to use them. Instead of looking for a better method of problem solving, the sucess of these methods blinds most people to possibility of a better way.
