Want to Create a Voice of the Customer Matrix in Excel?

QI Macros has a Ready-Made Voice of the Customer Template!

Why it Matters: Use a voice of the customer matrix to gather customer's needs and wants as a basis for establishing objectives.

Example of QI Macros Voice of the Customer Matrix

voc template in excel

How to Create a Voice of the Customer Matrix

  1. Click on QI Macros Menu » Planning and PM Tools » Voice of the Customer Matrix.
  2. Enter key customer statements on the left. Rate the importance from 1 (low) to 5 (high).
  3. Identify and enter key business functions along the top.
  4. For each center box, rate the "how" (top) to the "what" (left). Multiply times the importance to get the total weight.
  5. Highest scores show where to focus your improvement efforts.

Learn More...

Haven't you waited long enough?
Start creating your VOC Matrix in just minutes.

Download a free 30-day trial. Get the VOC Matrix now!

The VOC Matrix is one of many tools included in QI Macros add-in for Excel.

QI Macros adds a new tab to Excel's menu, making it easy to find any tool you need. If you can't locate a tool, use the find tools feature on the far right side of QI Macros menu.

find tools on QI Macros menu

Other Charts in QI Macros Add-in for Excel